Coffee brands that promote and market Araku valley coffee

Araku valley coffee is known for its unique aroma, rich blend, and flavor and it is produced by the tribals through organic farming methods. Coffee grown in the Araku has received great praise from various parts of the world.

According to the Central Government, Araku Valley Coffee is one of the main varieties of coffee to have a prestigious ‘Geographical Indication’ (GI) tag. There are other four varieties that have GI tag are Coorg Arabica Coffee, Chikmaglur Coffee, and Bababudangriris Arabica Coffee of Karnataka and Waynad Robusta Coffee. States like Karnataka, Kerala, and Tamil Nadu have been dominating coffee production in India, with regions like Kodagu and Chikmagalur as tourist attractions for coffee lovers. Araku valley is also slowly gaining its place and pulling crowds from different parts of the world with its coffee museum and allowing visitors to check out the pesticide-free plantations.

For coffee lovers, there are various brands that market Araku Valley Coffee. There are few major players in coffee business like Girijan Cooperative Corporation, Naandi Foundation, and Krish Food and Fun (India) Pvt Ltd.

Girijan Co-operative Corporation (GCC):

The Girijan Corporation is the first of its kind established in India by the Government of Andhra Pradesh exclusively for the welfare of tribals of state. Later several other states followed this example and started similar organizations to cater to the needs of tribals there.

GCC has been serving the Girijans in the State very well by marketing their products and striving in general for their economic uplift. The corporation promotes and sells Araku coffee as a brand all over the country and also in exhibitions abroad.

Naandi Foundation:

Naandi was founded as the Public Charitable Trust in 1998. Dr. K Anji Reddy was the founding chairman in 1988. The Naandi Foundation works with coffee farmers as part of the Araku project says the Managing director of foundation Manoj Kumar.

They have worked closely with the farmers for skill development in the coffee growing. They harvested and processed coffee beans in Araku and also obtained international organic and fair-trade certification which enabled exports.

Krish Food and Fun (India) Pvt Ltd:

Krish Food and Fun (India) Pvt Ltd is also one of the major players in the Araku Valley Coffee. S Krishna Chaitanya is the founder of Krish Food and Fun (India) Pvt Ltd and he is also the chairman of Organisation for Rural Re-Construction (ORRC).

ORRC is a society for rural and Adivasi empowerment, it has registered in 1988 under the society registration Act 1860, established by the Ministry of Home Affairs, Government of India.

Krish Food and Fun (India) Pvt Ltd is the first in the Cafe segment with Araku coffee beans in India & the USA with Araku Aroma. Although it is a startup, it excelled with strong Research & Development, Intellectual property, and only company in India to achieve a registered trademark in the USA regarding Araku valley coffees.

Love latte and Arakuccino are their exclusive specialty coffees. They have maintained close acquaintances with Girijan people in the valley region. To help the tribal community in Araku, Krish Food and Fun Pvt Ltd pay 20 percent more than the current market price for the coffee beans and also spend 20 percent from their profits to facilitate them.

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