Araku coffee is an Arabica variety of coffee, which is grown in the Araku valley. Araku is a hill station and valley region in Andhra Pradesh and located at a distance of 120 km from Visakhapatnam. The coffee grown by the tribal people of Araku valley has secured the gold medal for the best coffee pod in the Prix Epicures in Paris.
The coffee beans grown in Araku is well known for its rich blend and unique taste and aroma. It has a great market in foreign countries like France, Sweden, and Switzerland.
The annual temperature of the Araku valley ranges from 15 to 25 degrees Celsius. Because of its cold climatic conditions, a Britisher N S Brodie introduced coffee plantations to Andhra Pradesh during 1898. It is a known fact that India now holds a great position in the world coffee sector and ranked as the sixth-largest producer of coffee.
Coffee cultivation has started in the reserve forests of AP in the 19th century. Andhra Pradesh Forest Department took over the project and developed more than 10,000 acres of the plantations.
After this, AP Forest Development Corporation took over the project in 1985 and then went to Girijan Corporation of Andhra Pradesh. As per the GCC, there are 5 lakh acres of coffee plantation across the tribal regions of AP.
The farmers in the Araku Valley have grown the Arabica variety coffee and they added Pepper as the major inter-crop. Because of this, it has acquired a unique taste and flavor.
Coming to the marketing of this coffee variety, there are few big players that market the coffee to the international level. They are Girijan Corporation of Andhra Pradesh, Nandi Foundation, and Krish Food and Fun.
Krish Food and Fun (India) Pvt Ltd is the first in the Cafe segment with coffee beans from Araku in India & the USA with Araku Aroma. Although it is a startup, it excelled with strong Research & Development, Intellectual property, and only company in India to achieve a registered trademark in the USA regarding Araku valley coffees. Love latte and Arakuccino are their exclusive specialty coffees.
Arakuccino is an organic hot coffee drink made from the hand-ground Araku coffee beans. It is a mild coffee and flavorful, laced with chocolate sauce and some crushed nuts.
It is currently available at Araku Aroma cafes located in New Jersey, New Delhi, Bangalore, Hyderabad, Visakhapatnam, and Anantapur and costs around 200 Rs.